I am a vision-driven leader, strategist, and designer. At the heart of my work lies a singular, endlessly pursued question: What makes some businesses consistently outperform others?
I’ve dedicated over 20 years to this pursuit—studying businesses, leaders and the brands that emerge as a result of their efforts. Using the insights of this study combined with my unique collection of experiences across industries, business sizes and stages, and creative disciplines, I work alongside leaders and teams to drive growth, improve performance, create alignment, and invent new products, services and businesses.
Over the course of my career, I have worked across a diverse number of industries and categories—from Fortune 10 corporations to scrappy start-ups and nearly every size of business in-between. Some of my past and current clients include: 3M, Adobe, American Express, CHS, General Electric, General Mills, MolsonCoors Brewing, Nestlé Purina, Starz Entertainment, Sun Microsystems and UnitedHealth Group.
My work and thinking have been recognized in BusinessWeek, Wired, Forbes, Time, USA Today, Ad Age, AdWeek, The New York Times, the Guardian, MISC Magazine, Grant McCracken’s book, "Culturematic", and Frank Rose’s book, "The Art of Immersion", along with several of the world’s top marketing, brand strategy and design blogs.
When it comes to driving meaningful growth, I believe businesses perform best when they seek to serve something bigger than profit alone and are relentless in their efforts to continually challenge greatness. These, along with my ever-evolving list of guiding beliefs for personal and professional growth influence everything I create.
When I'm not working with leaders and teams to align their business towards meaningful growth, you will probably find me spending time with the people I care about most—mainly, my family.