I prefer to describe myself as a "weird hybrid of things," bent on putting a dent in the marketing universe. It's probably easier to just say that I'm a strategist and creative problem solver with broad experience in digital, design, advertising, and retail/shopper marketing.
When it comes to marketing, I believe that we need to be doing things with and for people instead of to them. To make this a reality, I'm constantly exploring the intersection of business, creativity, culture and technology to find new and inventive ways of helping brands matter more to people.
Previously, I served as the head of strategy at Colle+McVoy, and before that, space150. At both places, I led agency teams and clients to re-imagine the way they think about defining brands and connecting with people through a strategic process that blends product design methodologies, agile software development techniques, and classic brand strategy tools.
In between those jobs, I co-founded Thinkers & Makers—an innovation and growth consultancy that harnessed anthropology, strategy and design to inspire and inform various projects for 3M, General Mills, MillerCoors, The Lunch Box Project, and a few top agencies who would rather I didn't say their names or the names of their clients here.
Currently, I'm working independently with talented individuals (anthropologists, designers, writers, producers, developers, etc.) and organizations (agencies, clients and start-ups) to apply a modern approach to defining and activating brands, and/or meld the digital and analog worlds in ways which nobody else has ever done.
Lastly, I always enjoy meeting new people. Especially if we're connected digitally but haven't met in person yet. If you ever visit Minneapolis, or see that I'm coming to your city, drop me a note to see about meeting-up. I won't think it's weird and if I can make it happen, I will.
