Paul Isakson is a strategist, creative director, speaker and writer living in Minneapolis, Minnesota. He is the founder of Noskasi Ltd., a brand incubator and accelerator operating at the intersection of commerce, creativity, culture and craft.
When it comes to his work, Paul believes that businesses should only create things they know to be useful and beautiful; and that marketing should do things with and for people, not to them. These primary beliefs along with his ever-evolving list of guiding principles for personal and professional growth influence everything he creates.
When he isn't busy thinking about how to transform a good business into a great brand, you will probably find him spending quality time with the people he cares about most.