Paul Isakson is a globally recognized leader in strategic thinking for the modern era of brand building. He works alongside leaders and teams to set vision and strategy, and then align the organization, products, services and customer experience towards building a highly valuable and meaningful brand. At the heart of Paul's approach lies a 18-year (and ongoing) study of how high-performing businesses create the world's most valuable brands.
With nearly two decades of experience, Paul's work spans a number of categories and segments, from Fortune 10 corporations to scrappy start-ups and nearly every size of business in-between. Some of his past and current clients include: 3M, Adobe, American Express, CHS, General Electric, General Mills, MolsonCoors Brewing, Nestlé Purina, Starz Entertainment, Sun Microsystems and UnitedHealth Group.
His work, thinking and experiments have led to recognition in BusinessWeek, Wired, Time, USA Today, Ad Age, AdWeek, The New York Times, the Guardian, MISC Magazine, Grant McCracken’s book, "Culturematic", and Frank Rose’s book, "The Art of Immersion", along with several of the world’s top marketing, brand strategy and design blogs.
When it comes to his work, Paul believes that businesses perform best when they seek to serve something bigger than profit alone and are relentless in their efforts to constantly challenge greatness. These primary beliefs along with his ever-evolving list of guiding principles for personal and professional growth influence everything he creates.
When he isn't working with leaders and teams to create meaningful and highly valuable brands, you will probably find him spending quality time with the people he cares about most.