Before purchasing the DVD, I probably watched this trailer a good dozen or so times in anticipation of getting my copy in the mail. So yesterday afternoon when I saw that, Sigur Rós had taken over the home page of YouTube, with the main feature being that they've posted the entire 97-plus minutes of their Heima film, I was very, very happy for them to get this kind of exposure.
While I can't understand a single word of the Icelandic language, I find their music to be some of the most emotive and beautiful art I've ever experienced. Additionally, I think the film is gorgeous, inspiring and very telling about what a generous and humble band Sigur Rós is. If you can't tell, yes, they're one of my favorites. Anyway...
Here's the detail from their Facebook fan group on the YouTube thing:
SIGUR ROS YouTube Global Takeover Friday March 7
1:39pm Thursday, Mar 6Sigur Ros and YouTube make a little bit of history this Friday (Mar 7) with the band taking over the entire front page of the site around the world for a whole day, becoming the first group to ever have a feature-length music DVD streamed on the channel, with their acclaimed ‘Heima’ documentary shown in its complete 97- minute glory.
All 12 available slots on YouTube’s home page will be devoted to the Icelandic quartet for a full 24-hours, putting them before a global audience of hundreds of millions. The link-up follows the success of ‘Minn Heima’, a competition hosted by YouTube (http:// www.youtube.com/group/MinnHeima) for fans of the band to create their own little version of ‘Heima’, using audio and video clips posted online. The 10 best entries, as judged by the band, will be featured on the home page, alongside the film itself, as well as a special message from the band, taking time off from recording their new album in Reykjavik.
YouTube has only previously hosted a handful of long form presentations, none for music DVDs. It is the first ever UK home page “takeover” since the launch of http://uk.youtube.com – the localized home page that allows for country-specific video rankings and comments.
Simultaneous with the YouTube promotion, the band will launch www.sigurros.com, giving away a free audio-visual download clip of the song ‘Ny Batteri’ filmed live in Reykjavik in the the summer of 2006 as part of the Heima tour. ‘Ny Batteri’ is just one of a dozen additional songs not featured in the film that the band are intending to make available via the site in the near future. Information about the forthcoming album will also be revealed via www.sigurros.com.
To see all of what they posted now that the takeover is complete, simply jump to their YouTube page. And if you're a fan of Sigur Rós, I highly suggest that you pick up a copy of the DVD. It's well worth it.
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