As I'm sure you've heard by now, Nine Inch Nails have released Ghosts I-IV exclusively via online ordering. The main page reads:
Nine Inch Nails presents Ghosts I - IV, a brand new 36 track instrumental collection available right now. Almost two hours of new music composed and recorded over an intense ten week period last fall, Ghosts I - IV sprawls Nine Inch Nails across a variety of new terrain.
Trent Reznor explains, "I've been considering and wanting to make this kind of record for years, but by its very nature it wouldn't have made sense until this point. This collection of music is the result of working from a very visual perspective - dressing imagined locations and scenarios with sound and texture; a soundtrack for daydreams. I'm very pleased with the result and the ability to present it directly to you without interference. I hope you enjoy the first four volumes of Ghosts."
What's most interesting to me is the approach Trent took to selling this. You can download the first nine songs for free, or pay $5 for download only of all 36 songs plus extras, $10 for download plus two CDs and extras, $75 for a deluxe edition or $300 for a limited edition ultra-deluxe edition. For the downloads on the paid versions, you have the option to choose high-quality MP3s, FLAC lossless or Apple lossless files - all of which are DRM-free. (On the free download, you only get the high-quality MP3, DRM-free version.)
At first glance, they're not doing too bad so far. If my math is correct, they've collected $750,000 alone from the $300 version that has sold out. Personally, I opted for the $5 version. Along with the 36 tracks, I got a 40-page PDF booklet along with some digital goodies - wallpapers, banners for putting it on blogs, MySpace, etc. and a few .jpgs.
One of the coolest things they did in my opinion, is that when I loaded it to my iTunes, each song came with a different image for the album art. I think Trent is doing some very intriguing things in exploring all the ways in which he can interact with the fans of NIN and get his art in front of more people. Definitely one of the artists to keep an eye on in the digital space.





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