[Photo Credit: My Nintendo News]
I've written about Starbucks before. Without question, Onward: How Starbucks Fought for Its Life Without Losing Its Soul, is one of the most influential books on my thinking about what it takes to build a great brand in today's world. That's why when I want a coffee and my best options are the chain stores, I will always choose Starbucks. Even if I have to drive or walk a bit further than the nearest Caribou or any other brand.
Ever since reading Onward, I've paid closer attention to what Howard Schultz does. It's clear he cares deeply about running a great company. He knows that at the heart of this are all the partners (employees) who choose to work for Starbucks, and the communities they belong to and interact with every day. That's why today, he voiced how Starbucks will stand by those being hurt by Trump's actions in a letter to all employees.
In the morning, or at some point during the day tomorrow or the next, go to Starbucks and thank him with your patronage. Tell the baristas you are thankful for companies like Starbucks and leaders like Howard Schultz. Post a picture to your social feeds with your Starbucks cup and tag it with #ThankYouHoward #ThankYouStarbucks.
Feel free to point others here to help this grow. Or feel free to share a link to his letter with your own reasons why people should do this and those hashtags. I really don't care about getting credit. I just want to see Howard and Starbucks know they have been seen and heard, and we are thankful they are providing the kind of leadership the world needs right now.