Idea for Hire
The other day as I rearranged my bookshelf, I flipped back through Juicing The Orange. As I came to the chapter on The Hire series of films for BMW that Fallon did, I was reminded about an idea I had as the series was wrapping up. Around this same time I was reading an article that Fast Company ran discussing the booming video game industry.
As I read the article my instincts led me to thinking that The Hire would make a great video game series. The story line seemed like it would work well for a video game. Play Station 2's and Xbox's were prominent among almost all of my friends and other guys my age at the time - mid twentysomethings either newly able to afford to buy a 3-series or on the verge of being able to. And I would venture to guess that many guys at that age would love to get their first BMW or one of its competitors. It seemed like a great way to continue the storyline of the films. Especially since with a video game, you get something that your audience of potential buyers could spend hours at a time playing, being immersed in your brand. Instead, as most of us know, The Hire was turned into a comic book. Hmmm...
Maybe Fallon came up with this idea and BMW killed it. Or liked the comic book idea better. It wouldn't be hard to believe. It happens all the time. Back then there were a lot of people who would believe that kids were the only ones playing console games. And even if that were true, would it be so bad? To have a bunch of 'kids' developing an intrest in BMW so when the get old enough to afford a car like this, they might have a preference for your brand? Anyway, I don't know what my point was to all of this other than wanting to put this out there in case someone at GSD&M happens to stumble across it. If they think it has any merit, they can run it by BMW. And if BMW buys it, well, I'd just be happy to see it come to life. But if they felt so inclined, I of course wouldn't turn down a new M5...
Just saw that the new X5 is coming out. I'd also take one of those. Or both (with the M5)... hahaha.
Posted by:paul | 10 January 2007 at 10:56 PM