"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy
My question is, do they even need to advertise the iPhone? Will these ads help sell more than if they didn't advertise them? For some reason, I feel like this is one product that would do just fine without the ads. I don't know. I'm sure these are certainly helping drive some conversations that wouldn't have otherwise happened, but I just don't feel like they would have trouble selling them without the TV spots.
Random question... how many hand models did they look through and what were the criteria for choosing?