2.5 tonnes of plasticine on set
189 2ft bunnies
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.
It's interesting how the annual release of this advertisement has become somewhat of an anticipated event. (At least among those in the brand building business.) So much so that this spot gets a trailer video like an upcoming movie or new TV series. Are there any other advertising series/campaigns out there that only release one major spot a year have a site dedicated to them and get this much attention? I can't think of any, but if you know of them, please share in the comments.
Personally speaking, the Balls spot is one of my favorite ads of all time, if not my most favorite. (Part of that is surely because it introduced me to José González - who has a great new album out btw.) Paint let me down a bit. Seeing this video has me looking forward to the new one. We'll just have to see how it comes together on October 5, 2007.
Also, if you know who is singing in this, please let me know. It sounds a bit like Múm, but I can't tell for certain.