Paul Isakson

sony bravia play-doh countdown

Many wrote about it or covered it in other ways when the spot was being shot. Now Sony has released the above teaser along with the following statistics on the play-doh downloads page:

2.5 tonnes of plasticine on set
40 animators
3 weeks
189 2ft bunnies
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.

It's interesting how the annual release of this advertisement has become somewhat of an anticipated event. (At least among those in the brand building business.) So much so that this spot gets a trailer video like an upcoming movie or new TV series. Are there any other advertising series/campaigns out there that only release one major spot a year have a site dedicated to them and get this much attention? I can't think of any, but if you know of them, please share in the comments.

Personally speaking, the Balls spot is one of my favorite ads of all time, if not my most favorite. (Part of that is surely because it introduced me to José González - who has a great new album out btw.) Paint let me down a bit. Seeing this video has me looking forward to the new one. We'll just have to see how it comes together on October 5, 2007.

Also, if you know who is singing in this, please let me know. It sounds a bit like Múm, but I can't tell for certain.

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clean is happy

 

Found this on Flickr today when Tristan contacted me about the pics I posted from my trip to New York this week. Then went here and got a laugh or two from the "Happiness" and "Washlet 101" sections.  I think they're being serious which is what made it humorous to me. But they could be trying to do something like Philips did. Anyway, take a look when you can. It's quite refreshing. (Bad pun intended.)

listen to sally hogshead

Sally Hogshead has written an interesting post over on Hog Blog calling for bigger thinking and big ideas. Here's an excerpt:

...To be successful over the long haul, your career can’t be founded upon trendy epiphanies or shiny new executions. Just as a pun wasn’t a concept in the late 80s, a typographical treatment wasn’t a concept in the mid 90s and shock value wasn’t a concept in the late 90s, so does new media need a core idea in order to reach its full potential. Most new-media revelations will seem laughably quaint in a few years. But true human insight will never go out of style....

Read the full post here.

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good business cards

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write this down

“The other guys think the purpose of communication is to get information. We think the purpose of information is to get communication.” - Mark Zuckerberg, Founder and CEO of Facebook

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