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Looks like a lot of marketing professionals are picking up on this story. The Creative Director at my shop--Pure--was similarly bothered by this apparent "talking out of both sides of your mouth" behavior, and specifically the questions it raises about a company's "responsibility" to its various target groups. Such as, do they even have such a responsibility? Check it out at:


I too have an issue with double corporate speak. I commented on this precise issue over here:


Selling authentic beauty and then skin whitening creams to asian men and women needs a disclaimer on the skin whitening creams that Unilver embraces people of all colours. That's fine by me.

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