
Right now, it's only available through Amazon UK. But you can pre-order it in the U.S. store.
My copy arrived late last week. Just started reading it last night. When it arrived, I was second guessing myself on whether or not I should have waited to get it. Only because I wasn't sure if it was worth paying the extra shipping and an unfavorable exchange rate for. (Now seeing what the U.S. store is charging for it, the exchange rate bit is negligible.) I've only gotten through the introduction, other preface stuff and chapter 1, but that thought now seems laughable.
I think this is going to supplant Truth, Lies & Advertising as the first book I recommend when someone tells me they want to be a planner and asks, among other things, for a recommendation on what books to read.
Here's a couple quotes from the dust jacket by people whose books I have also recommended previously, and will continue to recommend:
"King writes of our industry, at its best, as representing "Creative imagination subjected to critical control." He could have been describing his own mind and approach, which have inspired generations of brand managers and planners and remain deeply relevant today. This book should be required reading for everyone entering the business, and serve as a reminder to the rest of us that however high we think we have set our standards, they are probably not high enough." - Jon Steel, Planning Director, WPP
"King's relentless thirst to understand, rigour of questioning and breadth of learning remain an inspiration. A profoundly rewarding, and rather humbling read." - Adam Morgan, Eat Big Fish
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