Beringer Vineyards TV Inspired by Paper Sculptures
In looking up more info on Daft Punk's Electroma film, I found this spot directed by Oliver "Twist" Gondry. Seeing the incorporation of paper sculptures immediately caught my attention, having covered them before.
There's a making of video here where they talk about their inspiration, working with Su Blackwell, and how it all came together.
Overall I think it does a nice job of communicating what the team at Hal Riney intended and captures your attention because it's interesting - it isn't what you would expect to see from a winery. It's definitely one that passes my new test of, "Would I pause the DVR and rewind it to see this?"
It's also another great example of art inspiring advertising. Nice work Adam and Rich.
I post quite a bit about the Gondry Brothers. I put this up a few days back. Wondering if you saw it:
http://charliegower.typepad.com/tantramar/2008/03/time-lapse-cros.html
Posted by: Charlie Gower | 24 March 2008 at 06:03 AM