Google Turns Out the Lights for Earth Hour

Google has turned out the lights to help raise awareness for Earth Hour. I think it's a great example of brands using their marketing and advertising* to make things better. It certainly fits Google's brand and their desire to do no evil.

Judging by the the fact that I can't get Earth Hour's site to load, and thus the prior link to their Wikipedia page, I'd say it's working.

You can take part in Earth Hour by turning out your lights tonight for one hour at 8 P.M. local time.

*I say advertising in this case because many of the major "portals" sell ad space on their home pages or allow home page takeovers by brands so that brands can promote a new product/movie/etc. Think of how much money Google could make if they let brands take over the background on their "home" page. Yet they don't do it. Yup. Makes me feel better about Google.

Comments

[Té la mà Maria]

very good blog congratulations
regard from Catalonia Spain
thank you

[Martin Ouellette]

A Wall Street Journal article ( http://tinyurl.com/2tuc2r ) is interesting on this subject - it publishes in reaction to the launch of blackle.com.

Is looking «real» a good enough positionning? Would a webcam on Googleplex been a better «proof»? Or, anyways, nobody sees the difference?

(excuse my poor English - mother tongue issue)