Fifth Conversations About The Future Of Advertising Event

For those reading this in the Twin Cities...

Brian Morrissey, digital editor for Adweek, will be sharing his thoughts on the future of advertising along with how to build brands through utility, community and authenticity at the fifth Conversations About The Future Of Advertising event tomorrow (April 28) at Fine Line Music Cafe.

The presentation begins at 6 P.M. and is cosponsored by MCAD and MIMA.

You can find all the details on the CATFOA blog along with information on the first four presentations.

Comments

[Linda Ziskind]

There is no 'future of advertising' if agencies don't start dealing with the 'now of advertising'. Putting it in a future context makes it sound like there's plenty of time to ruminate about it and hold a bunch of conferences and lectures and industry pow wows.
Stuart Elliott wrote about the bitch-slapping that went on at the 4A's leadership conference in yesterday's NY Times. Lee Clow told them to "stop whining" and to recognize this huge new opportunity and everyone felt all righteous about giving up their usual golf and tennis tournaments in favor of workshops on digital media and I'm reading this and thinking, WHAT??? In 2008 we have to send agency heads to remedial lessons in digital media? Stuff every 10 year old in the country knows?
But then I read about the guy Comcast appointed as their Twitter maven and how even though they're still working through their customer service phone issues, their Twitter guy (Comcastcares) was monitoring tweets and solving service issues as he found them and forming customer relationships through Twitter and I thought, jeez, if Comcast finally got a clue, maybe there's hope.

http://mybackchannel.blogspot.com/2008/04/ad-men-get-bitch-slapped-cable-guy.html