What's Next In Advertising - Uwe Gutschow's Take

If you have followed this blog for a while, you know that I'm a fan of mash-ups and remixes. Never in a million years though, did I expect something I created to become part of a remix/mash-up of sorts. I'm honored, flattered and impressed all at once.

What am I talking about? Well, Uwe Gutschow and Don Longfellow have picked up the "What's Next In Marketing & Advertising" presentation I shared a couple months back and taken it further with their "What's Next In Advertising - Moving from Advertising to Marketing."

As you can guess from the title, their main point is that advertising needs to go from where it is and has been (interruption and now, annoyance) to adding value. They say we need to "create marketing solutions, not ads" and "stop pitching people with messages," and "start providing useful content." I wholeheartedly agree.

Please give it a look and let them know what you think over on Uwe's post.

To download the slide show or view it full screen, jump over here.

Comments

[Adam]

Cool!

[herbert law]

that's cool!
thanks to all of you for this "What's next" series!