"Don't look for the next opportunity. The one you have in hand is the opportunity."
Paul Arden, It's Not How Good You Are, It's How Good You Want To Be.
Where most people see a dirty wall (or more likely, don't even notice the wall at all), Paul "Moose" Curtis sees an opportunity to make something better. He sees an opportunity to create art that takes something dingy and turns it into something delightful.
Green Works, or somebody working with them, noticed the reverse graffiti movement and saw an opportunity to bring this great idea forward, along with highlighting some people behind it, by creating the Reverse Graffiti Project.
As a planner, it is part of our job to find opportunity where others see none. For our creatives. For our clients. For our account handlers. For ourselves. For the people we're hoping to connect to our clients' brands.
Always look for opportunity. Always inspire.
that's brilliant paul, thanks for sharing.
always wondered about those neglected spaces we speed by every day.
when it comes to briefs, give me a blue sky or give me a dirty wall... i've always liked the walls.
Posted by: Dion Hughes | 19 June 2008 at 10:25 PM
Ditto.
Thanks for sharing this. Great stuff.
Posted by: Tom Dee | 20 June 2008 at 05:18 AM
Great stuff Paul. Really fascinating guy- that video could be expanded into a full-on movie.
Someone gave me Paul Arden's book years ago. It's one of the most inspiring books this cynic's ever read.
Posted by: Alan Wolk (The Toad Stool) | 21 June 2008 at 09:16 PM
What a great discovery - thanks for sharing it, Paul. I'll run over to Broadway Tunnel now...
Moose's attempt to find beauty in unexpected places reminds of a great documentary called "Bomb It!" (http://www.bombit-themovie.com/) - I suggest you check it...it's a challenging look into the graffiti movement and the ownership of public spaces. I think you will it enlightening.
Thanks for the interesting post and keep it coming!
Posted by: nicole | 29 June 2008 at 12:46 PM