"Don't look for the next opportunity. The one you have in hand is the opportunity."
Paul Arden, It's Not How Good You Are, It's How Good You Want To Be.
Where most people see a dirty wall (or more likely, don't even notice the wall at all), Paul "Moose" Curtis sees an opportunity to make something better. He sees an opportunity to create art that takes something dingy and turns it into something delightful.
Green Works, or somebody working with them, noticed the reverse graffiti movement and saw an opportunity to bring this great idea forward, along with highlighting some people behind it, by creating the Reverse Graffiti Project.
As a planner, it is part of our job to find opportunity where others see none. For our creatives. For our clients. For our account handlers. For ourselves. For the people we're hoping to connect to our clients' brands.
Always look for opportunity. Always inspire.