For no other reason than because it simply made me smile.
Thanks Cadbury for not taking yourself too seriously.
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This is wonderful for two reasons.
First, it's delightful. How can you NOT enjoy it?
Second, it reinforces past ads as something more substantial. (I was just thrown off by the gorilla all on its own--I like that they're pushing the idea of "joy" further.
Posted by: Claire | 23 January 2009 at 07:02 PM