Found this video on Campaign Planning. Not sure how it's been out for over a year and I'm just now seeing it, but oh well...
At first glance, I couldn't believe it didn't win the AARP contest it was entered into; but, seeing as how it was heavily inspired by a 2006 Silver Lion winning ad, I'm a little less impressed.
Still a great message and a powerful way to present it though.
That was an amazing video! Thanks for sharing. Regarding the content of the video...WSJ had an interesting article on Gen-Y recently: http://online.wsj.com/article_email/SB122455219391652725-lMyQjAxMDI4MjI0MjUyNTIyWj.html
Posted by: Josh | 02 February 2009 at 07:20 AM
I think also AXA Insurance has gone with a global campaign based on this concept.
Check video:
http://www.youtube.com/watch?v=ccV60koDMVE
Posted by: Manos | 07 February 2009 at 01:11 PM
wow! Thsi is such a great & inspiring video. Thanks so much for sharing.
Posted by: Esther S | 12 February 2009 at 02:20 PM