Came across this presentation by John V Willshire this morning. Many of us have been on the track of "doing things" for people with marketing instead of just saying things for a while, but liked that he shares some interesting stats on the Cadbury work and how it's helping sell more chocolate bars. Anyway...
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» Yet another take on the future of marketing from BusinessQuests - tailored advice and facilitation for business progress
Excellent piece that I got from Paul Isakson's awesome blog. Absolutely worth listening to warefully end to end. The ideas that people interact in specific contexts and that the whole purpose of marketing is to do useful stuff for people... [Read More]
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Nice find, Paul!!
Posted by: Sean Howard | 24 February 2009 at 10:07 AM
Awesome find Paul, thanks for sharing.
Posted by: Sam | 25 February 2009 at 10:45 AM
Great presentation! I think that we should ask us this question everyday again before we start to work: "WHAT CAN WE DO FOR THE PEOPLE".
The best thing you can do with your marketing budget is to invest it in your potential customers!
Posted by: Steffen | 13 March 2009 at 11:48 AM