Came across this presentation by John V Willshire this morning. Many of us have been on the track of "doing things" for people with marketing instead of just saying things for a while, but liked that he shares some interesting stats on the Cadbury work and how it's helping sell more chocolate bars. Anyway...
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Nice find, Paul!!
Posted by: Sean Howard | 24 February 2009 at 10:07 AM
Awesome find Paul, thanks for sharing.
Posted by: Sam | 25 February 2009 at 10:45 AM
Great presentation! I think that we should ask us this question everyday again before we start to work: "WHAT CAN WE DO FOR THE PEOPLE".
The best thing you can do with your marketing budget is to invest it in your potential customers!
Posted by: Steffen | 13 March 2009 at 11:48 AM