A few weeks back, Marta Kagan asked me if I'd be interested in coming up to Boston to present at Marketing 2.0:unfiltered, an event put on by Espresso. I said yes and so, over the last few days I put together the above presentation to share with the group. (Giving it tonight. I hope they like it...)
For background on it, we came to the conclusion that an updated version of the What's Next presentation I did a year and a half ago would be an appropriate way to open the night up. As with last year's version, if you've been following things like many of us have, you won't be surprised by anything here. It's truly not anything revolutionary. It's more of a concise view on what's been happening lately and what that points to for how we should be approaching things to create a better future for marketing.
Mostly, I had a lot of fun putting it together and simply wanted to share.
As always, would love any constructive feedback you have...