A few weeks back, Marta Kagan asked me if I'd be interested in coming up to Boston to present at Marketing 2.0:unfiltered, an event put on by Espresso. I said yes and so, over the last few days I put together the above presentation to share with the group. (Giving it tonight. I hope they like it...)
For background on it, we came to the conclusion that an updated version of the What's Next presentation I did a year and a half ago would be an appropriate way to open the night up. As with last year's version, if you've been following things like many of us have, you won't be surprised by anything here. It's truly not anything revolutionary. It's more of a concise view on what's been happening lately and what that points to for how we should be approaching things to create a better future for marketing.
Mostly, I had a lot of fun putting it together and simply wanted to share.
As always, would love any constructive feedback you have...
Hey Paul - a nice reprise, as fresh and as relevant as ever...
Posted by: Robin Grant, We Are Social | 30 July 2009 at 06:00 PM
Wonderful presentation Paul. It's the way you compact something so big into just a couple of very important statements. Inspiring deck!
As my old photography teacher told me: "half the job is the editing". Brilliant editing :o)
Best
Helge
Posted by: Helge Tennø | 30 July 2009 at 06:15 PM
Yes.
Posted by: @scottRcrawford | 30 July 2009 at 06:38 PM
It's great Paul, well done, and thanks again for sharing.
Posted by: Angus | 30 July 2009 at 07:20 PM
Great presentation. Thanks for sharing.
Posted by: Tom Gibson | 31 July 2009 at 04:03 AM
Paul, these slides are spot on.
You may also be interested in a parallel view of what's next (namely what advertising will look like in 2020) with a great whitepaper from Acision and Ogilvy - see http://tr.im/ad2020
Feel free also to follow me @andrewgrill
Posted by: Andrew Grill | 31 July 2009 at 07:28 AM
Excellent presentation Paul. You get it. I expect that you will blow them away. Good luck.
Posted by: Pete (pjbfcp) | 31 July 2009 at 07:37 AM
Nice update on an already great presentation, Paul--both in terms of content and it's format. Spot on.
Posted by: John Lally | 02 August 2009 at 07:06 PM
Nice deck Paul.
For a nice coffee chat, wonder which part of your message is for "the marketer" and which is for "the advertising".
I know... I know... could be the same thing... but, something we could chat about.
Posted by: Herb | 02 August 2009 at 10:23 PM
Nice presentation, Paul - a great follow-up on the previous work.
Posted by: Ryan Moede | 03 August 2009 at 11:32 AM
Paul, here in Brazil I'm an evangelist of these concepts. I believe the biggest challenge its not introduce the companies to the 'new marketing' arena, but make the voc (voice of consumer) understandable for them. Their ears are not accostumed to that.
Posted by: Marcelo Voiciechovski | 03 August 2009 at 02:23 PM
Great presentation, as before, Paul. Just thought I'd let you know that it's nominated for Post of the Month (this is rapidly becoming a regular thing for you!) over on Only Dead Fish...
http://bit.ly/SB3fX
Best
Neil
Posted by: neilperkin | 05 August 2009 at 06:39 AM
Applaud the attitude; love the insight nuggets; hope your dream comes true. Marketing professionals can do with all the help and prompting they can get to drive products/services so they lead to a better world for all, not just a select ffew.
Posted by: craig pearce | 05 August 2009 at 07:33 PM
Really nice presentation Paul.
Getting seasoned marketers to recognize this as an evolution, not the latest series of tactics, has become a real challenge. Perhaps the most successful approach would be to work with them in the same light, as if they were the consumer.
Thanks for sharing.
Posted by: Jonathan Parke | 06 August 2009 at 03:12 PM