Frank is presenting a great take on creating advocacy and conversation at Planningness - well worth the view and discussing with colleagues and clients.
Especially useful (in my opinion) is the advocacy model/tool beginning on slide 30. In an age of conversation and transparency, brand behavior is far more important than brand language. Having tools to help us figure out how brands should behave instead of how they should talk will help us all move the industry forward faster.
As always, would love to know your take on this. Rather than sharing your thoughts here though, put them in the comments on the SlideShare page so the discussion can be held in a broader forum for all who view it...
