Adobe Responds to Apple... With A Banner Campaign

Just came across the new banner campaign from Adobe to defend Flash. It's kind of funny to think that an open letter on Apple's web site from Steve Jobs now has Adobe running an ad campaign.

The question is, is Adobe doing more harm than good by being so defensive?

On a related note, the banners are in Flash, so they can't be viewed on an iPad, iPhone or iPod Touch. Ha.

Comments

[Willem]

What I find most fascinating is that I can't imagine most people visiting the New York Times or many other mainstream sites care much whether Adobe loves Apple or not. They might as well have a marriage proposal up on those banners.

[Brandexpression]

As annoying as it is not being able to see flash content on the iPhone or iPad, it is equally pleasing not to have to see all those annoying animated flash ads.

Cheers!

Mark Gallagher
Brand Expressionist®

[Andysantamaria]

This is great! I saw this on TechCrunch today. I don't really know what Adobe is planning but I think it's definitely interesting and unexpected.

I think they are trying to make-up with Apple and show that they still want to be friends.

Also, I implore you to set up Intense Debate commenting system.

[Luc Debaisieux]

"On a related note, the banners are in Flash, so they can't be viewed on an iPad, iPhone or iPod Touch. Ha."

Hi Paul! "Ha" indeed. This could have had a completely other impact from a slightly different angle! Not sure about the return on this one.

[Al Brown]

I would ask the question why Jobs posted the open letter. Caint see Apple selling one extra iPhone because they dont support Flash. I can see loads of people I included who will buy Android phones because they support Flash. So really its a question of why Jobs felt the need to address the world on why they are not going to support Flash.