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Justin Powell

This is an interesting phenomenon Paul. I blogged about a pattern like it and titled it 'Virtual People': http://www.justinpowelldesign.com/blog/2010/03/virtual-people/

My premise was based on the pattern that people have shifted anonymous forum-based behaviors to their real-life personal identities (ala facebook). This theory holds true with your example too - people are behaving in a way they see appropriate and entertaining for the virtual space with neglect for reality.

Something I attributed to Convergence Theory:
http://en.wikipedia.org/wiki/Crowd_psychology
“Convergence theory holds that crowd behavior is not a product of the crowd itself, but is carried into the crowd by particular individuals.”

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