It's true. The energy, attitudes and effort of the people working on a product or service ultimately drive the brand's face in public. The more you care about what you're making and doing, the better you're going to make it. You want the people who experience it to love it just as much as you do.
The opposite is also true. When a job is just a job to get a paycheck, or to put a big title or big company name on a resume, or to get promoted on to the next role or brand, the less one cares about doing something that actually speaks to people. It's more about one's own personal situation than it is about getting others to love what you make or do. It's about doing only what you have to do to move on to the next or to stay comfortably seated where you are.
Great brands attract people who have passion for what their brands do or make. Great brands inspire employees to make their brands their own. Google is a good example of this.
More about the contest here and pics of more entries here.
via Brandchannel
I couldn't agree more. Employees are a crucial element of any serious marketing and communications strategy, and companies really need to investigate and pursue creating the open culture needed so employees become vital brand ambassadors. There's already a trend where this is coming into being - and this will only continue to become more of a focus for more brands.
Posted by: Gino Cosme | 03 September 2010 at 03:39 AM