A Look At Goodby's Evolution

Evolving an Agency, by Derek Robson, Managing Partner, Goodby, Silverstein & Partners

I'm sure many of you have come across this presentation numerous times since it was originally posted, but if not, well, here you go! The reason I'm sharing it now is that there are are a few posts in the draft stage that relate to points in it and I wanted to have it here as an easy point of reference.