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This industry isn't anything if it's not in love with itself and its cannon and its rhetoric.

i like this post Paul.
you make a lot of sense here. both on the pedigree piece, and i think today more importantly the changing landscape.
is positioning important? yes. but with a proliferation of media and creative and consumer input - old school marketing is just that. old school. it's like riding a bike when others are flying planes or rocket ships.
peace.

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