Nice to meet you.
If you want my "official" bio, you can find it here. The short version, and one I prefer, goes something like this...
I'm an independent design strategist and marketing innovator for hire.
I create systems for brands to thrive by uncovering emerging opportunities for organizations to make their products and services more meaningful to people. I do this through a constant analysis, synthesis and evaluation of trends and insights in business, culture and technology.
I am bent on changing the way we market products and services through the application of design as both a process and discipline.
When it comes to marketing, I believe it should be used to add value to people's lives—not simply to talk about why a company thinks their ______ is better.
I'm always looking for interesting ways to do just that.
Things I Like Doing:
Making products and services more meaningful to people.
Inspiring brilliantly effective ideas.
Making things better.
About the Blog:
For better or worse, I'm constantly thinking about how to help companies make their products and services be more meaningful to people. No matter where I go, what I'm reading, what I'm seeing or what I'm watching, in the back of my head I'm analyzing it for how it might relate to marketing and how it can be changed or used to make people's lives better.
I also have this terrible habit of questioning everything in an attempt to find the truth coupled with a joy for tearing things apart just to see how they work and then figuring out how they might be improved upon.
This blog is a place to capture and chronicle these things as well as anything else that I find or think that might be worth sharing as it relates to creating a better future for marketing, advertising, design and technology. (Sometimes I may take a tangent away from these things, but most of it will tie to those.)
Ultimately, I hope it helps me grow as a person and professional, and continues to help me meet amazing people from all around the globe interested in similar endeavors.
Press & Highlights
I have been fortunate enough to have some of my writing and experiments featured in BusinessWeek, Wired, USA Today, AdWeek, Ad Age, The New York Times, the Guardian, Chicago Tribune, and The Next Issue, as well as in most of the top marketing, advertising and design blogs.
Mad Men on Twitter Experiment (Coverage)
What's Next In Marketing & Advertising Presentation on SlideShare: Top 20 Most Embedded All Time, Top 20 Most Favorited All Time, Top 20 Most Downloaded All Time, Top 50 Presentations Viewed All Time
If there is anything else you'd like to know, just contact me and I'll be happy to answer or connect.
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