[ paul isakson ]

BLU | MUTO

Found this animation from BLU just now and thought it was worth sharing here vs. just on my Tumblr.

Enjoy.

via

Friday Music Video Fun

Slow week this week on the blog. Have been busy at work, but part of that was with a presentation to the agency with some thoughts on "what's next" in marketing which I'll get up on SlideShare and post a little on here. In the meantime, enjoy the Have You Seen In Your Dreams video by Miracle Fortress I came across today...

Beringer Vineyards TV Inspired by Paper Sculptures

In looking up more info on Daft Punk's Electroma film, I found this spot directed by Oliver "Twist" Gondry. Seeing the incorporation of paper sculptures immediately caught my attention, having covered them before.

There's a making of video here where they talk about their inspiration, working with Su Blackwell, and how it all came together.

Overall I think it does a nice job of communicating what the team at Hal Riney intended and captures your attention because it's interesting - it isn't what you would expect to see from a winery. It's definitely one that passes my new test of, "Would I pause the DVR and rewind it to see this?"

It's also another great example of art inspiring advertising. Nice work Adam and Rich.

The New Pornographers - Myriad Harbour

Love the illustration and animation in this one from The New Pornographers most recent album, Challengers.

new snoop video

A new sound for Snoop? Or just on this single? Guess we'll have to wait and see. For a little behind the scenes info go here (just a heads-up, not the radio-friendly version on this one).

found

orangina: naturally juicy

Interesting work for Orangina coming out of France. The web site is also worth a peek.

15 November 2007 update: English version also available.

found

good things should never end

Meant to share this one last week, but didn't get to it. So, here it is now...

Poke has created a fun site for Orange that pays off their new campaign idea "Good Things Should Never End." Thanks to Iain Tait for pointing it out last week on his blog and via Twitter. Good work, Iain & Poke. Good work.

petshop boys + integral video + qr codes = brilliant

Pet Shop Boys are up to something interesting. They've taken their opposition to ID Cards to new heights by embedding QR Codes into the video for Integral to call attention specific issues of civil liberties.

But they didn't stop there. They are also encouraging people to participate by downloading PDFs of the stop frames, create their own video using them, and post it to a You Tube group dedicated to the user-made videos.

About the video, from the PSB site:

The video sets out to amplify the message of the song. The piece was conceived and created by The Rumpus Room as a multi platform project, having versions of the film for small hand held devices as well as large resolution screens. It is both a traditional piece of film and an interactive portal to online information and campaigns.

The video has over 100 QR Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR Codes are organised into sections that relate to specific issues of civil liberties.

It's a brilliant use of technology to help further a message that Chris and Neil clearly have a great deal of passion for. The challenge is, do their fans feel strongly enough about it as well to help spread the message and engage enough to create their own videos? Only time will tell, I suppose.

Side question/bet: How long before we see a brand mimic this in a commercial/web video? (Or has it already been done?)

chromeo - bonafied lovin

Inspired by Dire Straits?

paul budnitz blogs

I guess you could say that I'm a bit of a fan of Kidrobot stuff. So, I of course like this video by ReBo Labs a lot. But I'm even more happy to let you know that Paul Budnitz has a blog and is sharing all kinds of interesting things on it, including the above video.

Some of it is Kidrobot related, some is more personal, some is educational/informational, and possibly the best thing on it is that he openly shares some ideas he hasn't done yet. I especially like his post on perpetual creativity. Anyway, just wanted to be sure to share it. I highly recommend you check it out.