[ paul isakson ]

Planning Conference Cocktails & Connections

Kelly and I were discussing plans for heading down to the AAAA's Account Planning Conference yesterday and came up with a couple of ideas we thought would be good to help people connect and socialize a bit more...

First, we have created a Facebook group so we can all see who will be attending and better connect/make plans beforehand. We can also use this as a place to discuss expectations, recap thoughts/takeaways afterward, etc. If you're not going, by all means feel free to join anyway and use it to track what's happening/being discussed.

Additionally, we've proposed a cocktail gathering on Tuesday night at Shore Club's Skybar for people to meet, connect and unwind on the last night of the conference. The details and RSVP can be found here.

Hope you can join us in both of the above and please pass along the links/info to others who might be interested.

UPDATE: Planning For Good will be sponsoring the cocktail gathering. More news to come...

 

Fifth Conversations About The Future Of Advertising Event

For those reading this in the Twin Cities...

Brian Morrissey, digital editor for Adweek, will be sharing his thoughts on the future of advertising along with how to build brands through utility, community and authenticity at the fifth Conversations About The Future Of Advertising event tomorrow (April 28) at Fine Line Music Cafe.

The presentation begins at 6 P.M. and is cosponsored by MCAD and MIMA.

You can find all the details on the CATFOA blog along with information on the first four presentations.

Loathing Math = A Career in Advertising

In looking through the set of sketchnotes Mike Rohde took at SXSWi this year, I came across this one (pink stars added by me using Skitch). The statement from Mr. Coudal is exactly why I ended up in advertising.

Upon graduating from high school, I attended Colorado School of Mines* on a baseball scholarship. It was my experience there, bouncing around various majors and really not enjoying any of the advanced math and science classes I had to take, that I realized I wanted to work in advertising. So I transferred and ended up getting a degree in marketing, which led to my first job as an intern at an ad agency.

Anyway, wanted to share a bit about how I ended up in this crazy business but more so, call out these great notes from Mike.

* This was mostly because it was the best education opportunity playing baseball presented me and at the ripe age of 18, I wasn't sure what I really wanted to do with my life other than play baseball at that point. It was also because the baseball coach told me I could major in Environmental Science in my second year because it was on its way to becoming a major (then just a minor). It wasn't.