[ paul isakson ]

Opportunity Is Everywhere

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"Don't look for the next opportunity. The one you have in hand is the opportunity."
Paul Arden, It's Not How Good You Are, It's How Good You Want To Be.

Where most people see a dirty wall (or more likely, don't even notice the wall at all), Paul "Moose" Curtis sees an opportunity to make something better. He sees an opportunity to create art that takes something dingy and turns it into something delightful.

Green Works, or somebody working with them, noticed the reverse graffiti movement and saw an opportunity to bring this great idea forward, along with highlighting some people behind it, by creating the Reverse Graffiti Project.

As a planner, it is part of our job to find opportunity where others see none. For our creatives. For our clients. For our account handlers. For ourselves. For the people we're hoping to connect to our clients' brands.

Always look for opportunity. Always inspire.

Havaianas Ambient Flower Beds

There's also a very interesting welcome mat idea.

All done by BBDO.

Found

good business cards

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mii likey

The Cool Hunter points out an interesting execution for Nintendo's highly popular Wii in Italy. Here's what they had to say:

"Retro video game iconic heroes have been making a come back for some time now. From T-shirts through to shoes, we have seen the likes of Mario, Donkey Kong and dare we say their rival, Sega's Sonic The Hedgehog plastering their pixelated faces all over some funky wears.

Hot on the heels of this fad, gaming giant Nintendo have promoted their latest baby Wii in Italy with this interesting wall display created by a series of posted notes. Behind each not lies a message inviting the recipient to relive the 80's through some classic games available on Wii. The post it notes make a nice 3D representation of a 2D pixel. Cute. By Andy G"

Not only do I like the execution's visual tie to the early Nintendo's blocky, pixel-based characters, I also like that the "ad" itself is interactive by nature and provokes participation by the viewer. This is a good reinforcement of the fun interactivity of the Wii, a core piece of what has led to its popularity.

2007 d&ad black pencil winning ooh/illustration

This was from a while back as well, but wanted to make sure and share it as these are pretty powerful ads. Adrants pointed out this campaign from Kolle Rebbe Werbeagentur in their daily email. It won a Black Pencil in the Illustration: Press Advertising category at the 2007 D&AD Global Awards. According to AdCritic, only two Black Pencils can be won per year, and it's rare that an Illustration entry makes the cut.

Images courtesey of Kolle Rebbe.

tokyo subway becomes flick/flip book

Suz over at Left Pocket points out this interesting idea for some ads now appearing in Tokyo subways.

While I do think it is a cool use of the space, I have to wonder - is it just more clutter? With people reading, listening to their iPods, sleeping, conversing and otherwise tuning out, is it really doing anything for the brands using it?

Maybe a better use of the space would be for a brand to sponsor silent films that go up on the walls. Or short videos meant to be viewed while listening to an audio file you could download and have on your iPod/MP3 player.

Could be a very interesting way for a band to launch a new album - having the first appearance of the video be in this format in major cities along with some other "transmedia" type stuff that all works together. Or a brand launching a new product.

I don't know yet. I think the use of the space is a good idea in this manner, just not sure cutting up a TV spot to fill it is the right approach. Anyone out there have any thoughts?