The first time I saw this spot a few years back (o.k., maybe more than a few), I instantly loved it. In coming across it again, it makes me think of the tension in ad land these days between those defending the "traditional" marketing and those pushing for "modern" marketing.
The truth is, it's not an either/or thing. It's an "and" thing. Brands need both approaches to work in harmony to be successful. We're not at a point in time where we can completely write-off traditional advertising. We may never be. I mean, we still see sandwich boards dotting sidewalks.
I can't help but feel we'd all be a lot better off if we stopped looking at the world as though it had to be only one way or the other and instead looked for how we make the "and" work better as a whole.