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So wait, is AMC going to be using the account to tweet? Or is the account going to die? Or did I miss something? :)

Paul, thanks so much for instigating such a fun and brilliant experiment, this is a time of experimentation, this is all so new. You should connect with http://twitter.com/joshgreen who is a post doc at MIT and gave a great presentation at http://inverge.com which featured the early part of your experiment in his presentation. Cheers, Karl

AMC should be paying you for what you did. You effectively marketed their show the viral marketing way...via twitter. rock on.

Dude! Seriously?

You're the man.

Chaviva - Thank you for your comment. I don't know what they're going to do with it. When I started this I said that I would always give them the first opportunity to have it if they wanted it when I was done with this. They do, so I am.

Karl - Thank you much for the scoop on Josh. Will certainly try to track down that preso or info and connect with him.

Missmaro - Ha. Thanks. I didn't ever do it for money. Just wanted to see what would happen.

I agree. For such an advanced show, they should have thought about what you did, before you did it. Kudos to you, Paul, for getting fans involved. I hope they write you a check for it (though I doubt it).

C P J - Ha! 'tis true. Thanks.

well done. i will now call you don paul, in your transition phase. (maybe you should have a site like change.gov for it. research of course.) i am also grateful that your halloween costume had a deeper meaning, and i fought my initial rxn to call you out as the guy's version of going as sarah palin.

I thought the idea was brilliant. I had only vaguely heard of Mad Men when I started seeing twitter posts. I got curious anc clicked on them. I liked following the two Draper children. I tohught he time period references were spot on and hilarious, espcially about smoking. I thought the posts were backed by AMA at first since the website links were to the amc website. Bravo.

I am just glad you weren't Betty Draper, she's hot!!

joeyTWOwheels - Thanks for the note. No check needed. It was fun and I learned a ton which, like I said, I'll share sometime soon.

El Gaffney - Ha. Yes, the only reason for the costume came from this. Funny about it being the guy's Palin though.

Mom on the Run - Thank you. I think the people behind the other characters are likely to keep going on their own, so continue to enjoy them. They enjoy what they're doing, maybe even more than those who follow them.

I love what you did it made twitter exciting and Mad Men even more exciting. So, who;s behind all the other characters then?

Well, I've never heard of you (I don't think so anyway), so i can't possibly be mad at your for not knowing you were @don_draper

Thanks for doing it though, it was fun!

Thanks for doing what you did. I loved following you and the rest of the gang on Twitter and just getting a little bit more of my Mad Men fix. Good luck!

Well, it was fun. I had Betram Cooper going pretty good, whoever he was. I'm a writer, Mr. Isakson, so talking 1962 was an exercise, very much so. I hope you will follow me on Twitter. As you mentioned in one of your replies, you learned from it, and when I write period pieces (usually Chicago circa 1959), it will be that much easier. So I kinda owe you one. Stop by my blog if you get bored. And stay well, my make-believe friend from a make-believe world on the ultimate reality show.

Really enjoyed your work here. And hope it helped spread the word about this excellent show.

I have to admit, it felt quite strange to be "followed" by characters on a show...but also made me feel connected in some odd way.

Nice move Paul. I like.


Nice work :)

And here I was, like so many others, giving Weiner and AMC credit for being a whole lot more on the ball than they apparently are! I have to say, I'm a little saddened by this revelation. As a former TV exec, it always makes me happy to see TVers actually understanding the new, and I thought your experiment was that. Hopefully they'll figure out how to continue--but now they have to step it up, which will be hard. Thanks for revealing yourself, and can't wait to read the ensuing diaog here and on Twitter...

I agree with other posters -- AMC should be thanking you. I assumed you worked for the show, and I find it a novel and fun way to market the show. (I adore the show, and I was quite impressed how you stayed in character.)

I think it really shows the power of twitter.

Well played!

The mastermind reveals himself.

It will be interesting to see what AMC does with the account. Do you happen to know if they are taking over the rest of the Mad Men accounts on Twitter?

I'll be really interested in reading what you learned by tweeting as a character, not yourself or for your company as well as what you shared with the other folks who adopted personas from the show. It was really a unique phenomena in my experience, the way other people joined in with you on your project on their own, without any prior connection to you (I'm assuming).

It was the Twitter version of Primary Colors!

I think is was total genius on your part! Congrats on a job well done.

I feel so dirty. You let me flirt with you!

you're a social media mastermind!

so when will the tell-all book come out detailing the conversations?

I love the Mad Men characters on twitter! You started what is going to be, if it isn't already, a new marketing trend for TV shows. Good job!



Thank you for showing brands and entertainment companies what is possible with Social Media. The engagement made me want to watch the show and be able to participate in the discussion. AMC should be paying for this. Well done.

Keep Digging for Worms!

Bill (Dr. William J. Ward) a.k.a. DR4WARD

Nice! I checked my Twitter account and it looks like 'you' were following me and vice versa. 'You' had 4,500 followers - not too shabby.

So this makes me wonder 2 things:
1) Are the other "Mad Men" characters on Twitter all doing what you did?
2) After knowing this, is there anyone else whose perception of AMC/"Mad Men" has not turned negative, but feels just as positively about the network and show as before?

Thanks, Paul. This is exactly the kind of experimentation that will be needed to drag some companies into the world of social media. It's for their own good (in the long run), especially when there is people like you (with good intentions) behind it!

Truly brilliant stuff


I spent an awful lot of energy speculating on what the whole Madmen Alternate Twitterverse was about.


I eventually met a few of your Sterling Cooper colleagues (a friend of mine joined up late in the game). But to the end, despite mounting evidence to the contrary, I always cynically guessed that AMC got the ball rolling in the first place.

Thanks for busting my cynical bubble and restoring my faith in non-commercial creativity (even though you say you were doing this for commercial research, methinks you actually enjoyed it).

Paul, you are the reason I know what "Mad Men" is and watch it. Bravo! I'm so impressed. I just blogged about how I first heard about Mad Men on Twitter.


So... does this mean it's cool to hit on Betty Draper now?

Nicely done, buddy.


you were one of my firsts...d'oh, that didn't come out right. what i meant was, you were one of my early followers. nice one, Paul.

Oh My God!!! Brilliant move. Does this mean that AMC only started the rest of the characters on Twitter because they were inspired by you?

Wow. I was just going to confess how I'm a whole season behind and that I just teared up at @don_draper's Kodak preso. The real bravo goes to you.

Awesome, I almost feel as though AMC owe you some $$$

Excellent, concrete demo of how companies can Tweet. Can't help but wonder how much more effective you could be with insights into upcoming shows, linkages to broadcast campaign, etc.

Did you find people contributing insightful plot ideas? Suspect that if you'd had the ability to work ideas into shows, the feedback loop would be deafening.

Brilliant concept, really well-executed. Just tweeted a link to your post. Your twitter model shld be packaged for every scripted program on network and cable. Talk about engaging and energizing a fan base!

Brilliant, love the fact that it was you! Looking forward to hearing your thoughts on the whole experience now that its over when you get a chance!

You have created a whole new set of applications for programs to market themselves in the social media space. This was a stroke of genius. All shows should be emulating this. Can you imagine following reality show people on Twitter? Following the model wannabes from ANTM? Or the cast of Degrassi Twittering to each other and we are "listening in".

Kudos to you and thanks for the experiment!

AMC should take a page from the Phoenix Suns, they have handled the Shaq Twitter thing like pro's


They have reached out to the Fan whom was posing as shaq, and brought him into the fold. The PR is all positive (after the initial twitter account shutdonw) and the suns + Shaq + the NBA + the fan, all come out smelling like roses.

Companies like AMC that dont "get" it are toast.

I loved this! Thank you for starting it. It makes my day to get @replies from any of the "cast members" even though I know they are just fans. Who is taking this over at AMC? You said "indirectly." ?

"It basically started out as a research project"

A Planner I periodically chat with from time-to-time once mentioned to me that, Experiments are good. ;)

Great stuff.

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