Between Mark's chapter in Age of Conversation 2, his post on thinking by doing, and the image that is used to show the Ford F-150 commercial in the YouTube video below being stuck on the phrase, "IT'S ABOUT DOING THINGS," I've decided to admit to a "project" I undertook this summer and fall that was started for just that reason ...
It basically started out as a research project of sorts for a thought I had about being able to extend a character from a TV show into social media in a real way and in doing so, having people connect to that character and the show in even more meaningful ways.
The goal was to just get enough evidence either way (to show that it was true or not true) and get out. Regardless of the outcome, I wanted to create a presentation on the experience and offer to turn over the account to AMC when I was done. But then the AMC shutdown happened, I made real connections with some of the people behind other characters, and it got a little too interesting to walk away from so quickly.
This whole thing turned out to be a lot more than I ever thought it would be (in more ways than one). What ultimately happened was completely unexpected and admittedly fun. I know I didn't do the best job at keeping Don going. To do so would have required far more hours in the day than I had available for it.
I also know I made a handful of people a little unhappy in that I didn't reveal it was me from the start, or at least that it was a fan behind it and not AMC. But that would have ruined what I set out to discover in the first place, so I stayed to having the account point to the show's site and never revealing my true identity until now.
That leads me to my next point ... I wanted to share it publicly since I will be soon handing the @don_draper account over to AMC indirectly. When I admitted to them that it was me behind Don's tweets just after the shutdown, I promised them that I would give it to them when I was done and that in the meantime, I would just continue as I had been – never wanting to harm the character or the show in any way.
Thought it was probably a good time to share this given the upcoming transfer of the account and so that anyone who was curious earlier in the year about it could now see who was behind it. I'm sure some will be glad that it's no longer going to be in my hands. Ha!
Anyway, more to come on this. I will be creating and sharing a recap of what I learned from it when I have a few spare minutes.