Paul Isakson

Thank You, UBA

What's Next (2009) UBA 60 Edition from Paul Isakson

This is long overdue, but here is the extended "What's Next for 2009" presentation I delivered at UBA's 60th Anniversary Congress a few weeks back.

As you'll see, a lot of bits are the same, some bits are new. Thank you to everyone who contributed thinking to this updated version. I'll definitely be doing more reaching out in the future.

As for the event, it was one of the best run days I've been a part of in a long time. I learned a lot from the other speakers and from conversations held during the coffee breaks, lunch, happy hour and dinner. (You can download copies of all of the presentations from the UBA's page recapping the day. Look just below the recap video. I think you'll find interesting points in each of them, so I highly recommend it.)

Thank you to all of the wonderful people I met in Brussels for your conversations, kindness and feedback. And a big thank you to Chris, Jan, Frédéric, and Alice for your generosity and graciousness.

The Next 60 Years In Advertising

Do you have some ideas for what it will be? I hope so.

Why? Because I'd like to have you help me out with something...

I've been honored with an invitation to present in Brussels at the Union of Belgian Advertisers 60th Anniversary Congress. The topic they've asked me to cover is where this crazy world of advertising is going. Per the request, I'll be presenting an updated and slightly extended version of the "What's Next" presentation I gave in Boston a month ago.

How can you help? I have two requests.

First, I'd love to hear your thoughts for how to improve the presentation.

What's missing? What's off? What could be improved? What should be left out? Etc. Be as brutally honest as you like. It will only help make it better.

Secondly, I want to include a section that highlights what some of you think the next 60 years will hold for advertising and marketing. I'll treat what you say in one of two ways, depending on how you submit it.

If you chose to do a written submission, or would like what you submit to be written as a quote, I'll do it just as the other quote slides are in the deck - with an image and your quote, attributed to you.

The other way will be to show short videos or a video mix of people's thoughts for those of you who want to submit your ideas through a short video.

Send me any thoughts you have for either of these requests however you like - written, recorded audio/video, Twitter... However works for you.

To make sure I see/get them, leave any thoughts/links/etc. in the comments here, @ or DM me on Twitter (@paulisakson) or send me an email - paul [dot] isakson [at] gmail [dot] com.

I look forward to hearing from you, and thanks in advance for your help!

2009's What's Next In Marketing & Advertising

A few weeks back, Marta Kagan asked me if I'd be interested in coming up to Boston to present at Marketing 2.0:unfiltered, an event put on by Espresso. I said yes and so, over the last few days I put together the above presentation to share with the group. (Giving it tonight. I hope they like it...)

For background on it, we came to the conclusion that an updated version of the What's Next presentation I did a year and a half ago would be an appropriate way to open the night up. As with last year's version, if you've been following things like many of us have, you won't be surprised by anything here. It's truly not anything revolutionary. It's more of a concise view on what's been happening lately and what that points to for how we should be approaching things to create a better future for marketing.

Mostly, I had a lot of fun putting it together and simply wanted to share.

As always, would love any constructive feedback you have...